Shaping Venue Innovation

VISITOR is designed with the future in mind. Its flexibility and cutting-edge tech stack bring efficiency and intelligence to every aspect of your venue, from streamlined retail operations to fully integrated CRM solutions.

Technology For Today

Built on a modern, mobile-friendly platform, VISITOR leverages private clouds and app-based POS systems to provide reliable, scalable solutions that meet the demands of today’s fast-paced attractions sector.

Elevating The Experience

Enhance both customer and operational experiences with data-driven insights and automated processes. VISITOR's intuitive interface allows for quick access to real-time reporting, ensuring your team can focus on creating exceptional visitor experiences.

Connecting Your Audience

Our CRM module enables precise data segmentation and targeted communication, allowing you to foster stronger relationships with your audience and boost engagement, driving greater revenue streams for your venue.

Efficiency Through Innovation

From inventory management to membership and beyond, VISITOR maximises efficiency with automation and intelligent design. Reduce overheads and streamline day-to-day operations, saving time and costs while improving overall productivity.

Empowering With Intelligence

Gain deeper insights into your business with powerful reporting tools and real-time data. VISITOR’s analytics empower you to make informed decisions that lead to better customer experiences and increased profitability.

Discovering Hidden Potential

Uncover new opportunities for growth and revenue with VISITOR’s advanced analytics and modular structure. Our platform helps you identify trends, track performance, and leverage automation to unlock your venue’s full potential.

Want to see more?

Book a Discovery Call with us today and we’ll show you just how VISITOR could transform your processes, boost your revenue and evolve your CRM.

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Struggling with inefficient processes and disorganised data?

Our modular software suite simplifies venue management, offering seamless integration across CRM, retail, and access control. With automation and real-time insights, managing operations has never been more efficient or cost-effective.

Man at a desk

Our Core Sectors…

Museums & Galleries

VISITOR’s comprehensive features—such as Donations, Gift Aid, and CRM—are designed to optimise day-to-day operations, increase efficiency, and maximise revenue streams. By integrating real-time reporting and data segmentation, museums can better understand visitor behaviours and engagement, ensuring a smoother, more enriching experience for every guest while supporting long-term growth.

Parks & Gardens

You can benefit from our ability to upsell a variety of product types, from general admissions to special experiences, ensuring you maximise the potential of every transaction. With flexible 'Open Day' tickets, visitors can purchase in advance and enjoy the convenience of attending on any day that suits them. We enhance the customer journey, streamlining admissions and boosting secondary spending opportunities, all while providing valuable insights to optimise operations and drive greater revenue.

Amusements

Our platform offers flexible timed and untimed entry options, allowing you to manage visitor flow with ease. The robust membership module unlocks nearly limitless possibilities, offering perks, discounts, and detailed spend tracking that provide real insights into your customer base. This data helps optimise guest experiences, increase loyalty, and drive greater revenue, all while ensuring smooth operations both at entry points and across the park.

Zoos & Aquariums

You can benefit from our Experience feature, allowing you to sell standard events bundled with additional perks as a single package, enhancing visitor engagement and value. Our platform also supports donations and sponsorships, making it easy for visitors to contribute to your conservation efforts. By streamlining ticketing, fundraising, and guest experiences, our software helps you maximise both revenue and support for your vital initiatives.

Historic houses & Estates

You can enhance your offerings with our Gifting feature, allowing visitors to give the gift of a memorable day out. Gifts can be sent directly to the recipient, and our system tracks detailed information about both the purchaser and recipient. With automatic tagging and profiling, you'll instantly build a deeper understanding of your customer base as they make purchases, helping you create personalised experiences while increasing engagement and loyalty.

Family Attractions

Our CRM offers powerful tools to unlock the full potential of your customer data. By gaining deeper insights into visitor behaviours and preferences, you can target your key demographics more effectively, increasing footfall and engagement. This data-driven approach helps build a self-sustaining ecosystem, continuously driving repeat visits and ensuring long-term growth for your attraction.

Sports Clubs

You can take full advantage of our comprehensive Membership management system, offering features such as membership-related discounts, subscription payments, automatic renewals, and exclusive access to events. This seamless approach not only strengthens member loyalty but also simplifies operations, helping clubs maximise revenue while enhancing the overall fan experience.

Charities

You can effortlessly manage donations, including on-ticket donations and Gift Aid, through VISITOR. When combined with our comprehensive fundraising features and powerful CRM, our platform becomes a robust tool for business development. This integrated approach not only streamlines the donation process but also provides valuable insights to enhance donor engagement and drive sustainable growth for your cause.

Educational Institutes

Educational institutes can leverage our platform to manage sports clubs and alumni memberships seamlessly. With features designed for membership management, including discounts, subscription payments, and automatic renewals, you can foster stronger connections within your community. Our CRM and fundraising tools provide valuable insights that enhance engagement, drive participation in events, and support the development of a thriving alumni network, all while maximising revenue for your institution.

For us, the key win for the VISITOR solution is the incredibly simple functionality for both customer and staff. This simple user journey means we are no longer swamped by calls from customers struggling to book tickets and our online ticket sales have increased massively. VISITOR offer support personalised to our requirements and have been a great team to work with, adapting and adjusting to our needs
The staff have been a pleasure to work with and their extensive experience in the Museum world has been a real bonus.
We use VISITOR to efficiently and speedily deal with all our day-to-day and events bookings and the financial reporting, and have always found the service from the support team to be first class.
We have used VISITOR for many years now to book everything from our busiest exhibitions through to films, lectures, conferences, Member events and all our varied and complex schools bookings. We’ve valued its flexibility and reliability in handling these multiple functions – something which is a real strength of the system and has proved so important in a Museum environment with its wide range and large number of visitors all with different needs.
I really appreciate that the VISITOR support team are only a phone call or email away and that they are always happy to help regardless of the issue.
We chose VISITOR because they were a good fit in terms of size for our organisation and for working with us. They were very good at communication, they were very professional, and we knew we would be able to talk to the right people if there were any issues.
Implementing VISITOR has made a huge difference to the workload of the team. We use the system to book events, meeting room space, learning activities, group bookings, catering and other resourcing. The staff at VISITOR are extremely helpful, they are always on hand to deal with any queries and provide support when required.

Essential Insights for Your Business

Reporting is not just a necessary component of business management; it’s an essential tool for driving growth and success. With VISITOR's accurate and comprehensive reporting capabilities, organisations can make informed, data-driven decisions that enhance profitability and elevate overall performance. Our platform offers customisable dashboards and an extensive library of tailored reports, empowering you to effectively monitor key metrics and strategically direct your business toward its goals. Experience the power of insights with VISITOR, and unlock your organisation’s full potential.

Unlock Your Data’s Potential

Customer data is the backbone of the attractions industry, providing the essential capability to identify key demographics and communicate with customers in a personal and impactful manner. VISITOR empowers you to transform your CRM culture by enabling precise data segmentation, allowing you to tailor your marketing efforts and deliver targeted messaging. This not only enhances customer satisfaction but also drives loyalty and retention. Furthermore, by leveraging these insights, you can effectively monetise your customer relationships, turning valuable data into actionable strategies that boost revenue and foster long-term engagement. Experience the difference with VISITOR and elevate your CRM to new heights.

Robust Security and Unmatched Reliability

Our platform is built with advanced encryption and cutting-edge security protocols to ensure that transactions and personal data are fully protected. With continuous delivery practices, every release is rigorously tested through automated penetration testing to identify and eliminate vulnerabilities before deployment. Our 99.9%+ server uptime, secure servers, and encrypted data backups provide a robust framework, so you can trust us to safeguard your operations around the clock.